Steps To Integrate Marketing And PR: A Thorough Guide With Further Advantages Contents hide 1 What Is Meant by “Integrating” Marketing and PR? 2 Integrating Marketing And PR 2.1 Maintaining Brand Consistency and Messaging Coherence: 2.2 Syncing Up Social Media Plans: 2.3 Making Use of Media Attention in Promotional Materials: 2.4 Teamwork in Goal-Setting and Planning: 2.5 Using PR Strategy-Informing Marketing Data: 3 Advantages of integrating PR and Marketing 3.1 Relentless Brand Communication: 3.2 Increased Credibility and Trustworthiness: 3.3 Increased Reach of Audience: 3.4 A Higher Rate of Return on InvestmentL: 3.5 Skillful Handling of Emergencies: 3.6 Enhanced Online Visibility: … Continue reading Steps To Integrate Marketing And PR: A Thorough Guide